About Us

We provide a true win-win for both our advertisers and our hosting apartment community websites.

Resident Market Place was started by Shelley Russell. Shelley has worked in apartment property management for over 20 years. Throughout Shelley's career, the emergence of computer technology and the applications available through the Internet have continued to grow. In today's market "Content Is King!"

Traditionally, apartment community websites were developed to share information about the community, its floorplans, pricing, and services as well as to provide an on-line means for rental payments and communications with the apartment staff. These websites continue to evolve and the apartments continually seek to drive more traffic to their designated sites. A typical, well-developed apartment community website has over 4000 visits per month. Visitors include existing residents as well as a constant stream of new customers seeking to find out more about the community. Because apartment communities turnover about 65% of their apartments every year, these sites are constantly reaching new customers.

Business advertisers have always sought ways to best reach the thousands of apartment renters in their area. Most of these attempts have proven with limited success, including door to door flyer distribution and printed promotional materials provided to the apartment staff to distribute to the intended customers. Business advertisers have also sought to establish contacts within the apartment staff in hopes of getting the word out about their business. All of these efforts can be costly in terms of the time it takes to establish the contacts within the apartment staff and the high cost of printed materials (which often find their way to the trash can rather than in the hands of the intended customer).

Resident Market Place seeks to bridge the gap between the advertiser and the apartment community by utilizing the apartment community websites and other touchpoints to share information about local businesses. This not only provides a great advertising opportunity for a business owner, but also helps to promote the feel and profile of an apartment community. In addition, our service helps the apartment staff to know about the great businesses near their community which they can then share with their customers who often look to the apartment staff as a source of area information.