For Apartment Managers

Your customers have always looked to your on-site staff and your website as a source of information. They want to know the lifestyle of your community and your surrounding neighborhood.

Featuring local business content on your website is an important component in conveying who you are and what your neighborhood is like.

We provide completely customized concierge content for your website, featuring the best and most unique services surrounding your community. Unlike broad, irrelevant, and sometimes undesirable search content, the businesses we feature on your site are 100% relevant to your customer profile AND your geographic location.

Your customers are constantly looking to your on-site staff to assist them with information about the area including the best restaurants, salons and shopping. In addition to featuring this content on your website, we regularly visit your on-site staff to ensure that they know about the great businesses in your area, further enhancing their product knowledge when presenting to your customers!

Read the attached article: Pitfalls of Using Search Engine Content

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Other Benefits

We host training sessions with your properties to teach them how to get the most out of their websites, as it is their most valuable marketing tool. Through this training we reinforce to your on-site teams the values and benefits of the Internet to the apartment community.

We negotiate special incentives and offers for your on-site teams to enjoy. By doing this, your teams are encouraged to try out the services of the advertisers while getting an added perk of their employment. These may include free or discounted spa services, catered employee meetings, and more! Trust us...your residents are asking your staff every day about "what's around."

We also negotiate special promotions and offers provided by your advertisers, to be used in conjunction with your resident functions and customer services. The upfront production fee paid by the property is typically recovered within the first few months of our service being in place.

How does Resident Market Place work?
We secure the rights to post local businesses on your site, as well as other property websites in your market. We build a custom page designed around your apartment website design to feature your local businesses. We approach the businesses in your area that represent the services your residents are interested in. We then post information and links to these businesses to your property website. There is a small one-time production fee of $500 charged to the property and a monthly charge of $30 to maintain the content and business contacts for you.

Since our inception, our pages have a view rate of over 400 views per month. Just goes to show that your customers want this information when viewing apartment websites.

FAQ

Our company has invested many dollars and much time developing our brand and we are concerned about something that could damage the company brand. RMP appreciates the tremendous value of a brand, as well as the time and money it takes to establish a brand. We ensure that the services provided at your site are in alignment with your branding goals and do not diminish them. We want to make sure that our services support your brand 100%, while enhancing the service you provide to your customers at your websites.

Can't my properties do the same thing as Resident Market Place?
In many cases, they can. However, in most cases they don't because it is time consuming, content integrity is not managed, and conflicts of interest with the property owner/manager can occur.

Using Resident Market Place eliminates the time and effort it takes for you to develop contacts with local businesses. We create and maintain the relationships with local businesses for you.

We would welcome the opportunity to earn your trust and deliver you the best service in the industry.